A number is only worth as much as the place it came from. Everything we build sits in the tools the category already uses, so it can be checked rather than taken on faith.
Walmart's supplier portal, and the single source everyone in the room is looking at. Sales, in stock, store level performance and the reports a buyer pulls before a meeting. We work in it daily, so a claim we make is a claim you can check in the same screen.
Where an item is actually born: UPCs, case configuration, dimensions, weights, images and copy. Most first time suppliers lose weeks here, because a rejected submission does not come back with an explanation. It just sits.
Syndicated point of sale data across the whole category, not one retailer. It answers the question a buyer will ask about whether your growth is real or borrowed from somewhere else on the shelf, and it is where the case that your item earns its slot gets built. Circana is what IRi and NPD became.
Walmart's own supplier analytics, from Walmart Data Ventures. Item and store level sales, inventory and shopper behaviour straight from the retailer rather than a panel, which is what makes it the version of a number nobody argues with. It is where the weekly reporting we send our suppliers is pulled from.
Purchase order validation inside Retail Link. Every PO reviewed before it moves, because a quantity mismatch or a cancellation caught here is a conversation, and the same thing caught later is a deduction.
The list is generated from our own system, so it is current rather than whenever the website was last edited.
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